Gaining powerful exposure in Google Shopping for purchasing, can have a big effect on revenue thanks to the brilliant way in which The search engines embeds products on google. If you spot a particular search term with included product google search, then it can be easier to focus on that search term using your items look for nourish than with a natural search.
Optimising for Google Shopping search engines, needs a good, solid set up of an optimized XML nourish of all the items in your data source (don’t just depend on the un-optimised XML nourish produced by your shopping cart) along with the search term and industry research performed during the natural look for promotion.
Don’t just optimize your shopping product related key terms, it’s essential to consider the main classification stage key terms and understand how you are going to optimize for each of these as well. In some areas it works well to pick one top selling product and optimize this for the main classification stage key terms while in other areas the best technique is to optimize several items for classification stage key terms and let the search engines choose the best one on a situation by situation base.
Google Shopping is the way forward for online retailers, as this gives you the opportunity to generate thousands of pages for each product you sell and the more pages you have that are created in an XML file, the more likely your products will be in the to three for Google Shopping results. Also, in Google Shopping there are much less competitors in terms of search results, as there are not as many companies using this method.
For further information see Google Shopping Optimization.
Reviews also play a big part in optimising for product optimization – the more customers who leave a positive evaluation of your service, the more the search engines will show your items.
I offer this service, contact me by email for more information. I offer full SEO for companies even with small budgets (£20 per week for example), which I will explain.
Lisa Pollitt
www.ukseodesign.co.uk - email office@ukseodesign.co.uk
This SEO blog provides you and/or your business with relevant, up-to date SEO information and assistance. The SEO blog will cover several key SEO aspects and is updated frequently.
